Motorola’s Facebook strategy is eh

April 29, 2010

So today I was on Facebook and I saw a phone in the sidebar that looked pretty interesting. I clicked the picture of the phone, expecting to be led to specs about the phone, maybe a release date, or even a product purchase page.

Nope. Instead of taking me to the reason I clicked the link, it took me to Motorola’s Facebook Page, where I could find “up-to-the-moment info on products, accessories and to say HelloMoto.” Yes, because there are so many times in my life I want to say “HelloMoto.”

Really though, you do have to realize that I have zero interest in your company. You lured me in with a thumbnail and decently compelling copy about an interesting phone, and instead took me to your corporate Facebook page. It’s like you had a sign on the street that said “check out my cool sports car at the end of the alley” and when I got there all I saw was a TV playing reruns of “The Hills.”

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